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 · AdWords Negative Keyword List 400 Keywords You Need To Add Negative keywords are one of the most important, yet underlooked, settings in AdWords They allow you to exclude your ads from showing up for similar, but unrelated, searches They are considered one of the keyword match types, but they match differently than their regular counterpartsIf playback doesn't begin shortly, try restarting your device Videos you watch may beJobs & Careers, Informational; The Positive Effects Of Negative Keywords Click Convert Marketing How do negative keywords work